HOT BURGER

The new business in Malaysia, Dunia Sahabat Company Enterprise is a joint venture company established on 3rd September 2012. The company is involved in selling a variety of burger and hot dogs with hot brands Burger, burger concept roadside stall. In addition, the company also supplies all the equipment needed for the business to brand Hot Burger, burger alone. While the benefits are used the sauce taste, while the burger meat is diversified, including rabbits, deer, goat, ostrich, beef and chicken. They are aiming to open a burger stall of 350 nationwide within 5 years since it began.

They also develop a business with a variety of different business areas such as mobile kiosk, branches in major shopping centers and business concepts that are in line with the current development and changes in ways of living over time.

The company has also introduced a program called the 'Sahabat Belia', which aims to help young people to improve their standard of living and income by selling hot Burger,. In addition, the unique street burger is because all levels of society can buy without feeling awkward than at an expensive restaurant.

With an affordable price of the product, customers have the opportunity to enjoy burger and five-star service. In addition, they are also concerned with cleanliness or hygiene dealers, food, and the environment for businesses to meet the comfort and satisfaction of our customers.

They also hope that can change people's perception of the business and traders roadside burger that is often considered dirty, did not have discipline, and does not have a bright future. Thus, with careful monitoring given to each stall and traders burger, not only that, it can take a business degree and businesses burger to a higher level and to change the negative public perception to a more positive one.

There are a lot of pros in the product of Hot Burger that can customer get that is the Hot Burger is the first burger in Malaysia popularity in a short time. There is a variety of vegetables in a hot burger like a salad, cucumber, pineapple and onions. Absolutely guaranteed halal burgers. Extra cheese in the burger. Meat weighing 80g (heaviest on the market). Shaped square Newest. The percentage of meat is 80% natural Beef Flavor. Secret Spices sure increase the options. The softness of the texture of meat that comes from the quality of fresh meat during the process.

There are few customer who make a complaint to the Hot Burger such as burger buns  was not the same as Ramli's burger buns where Ramli's were a bit soft. Pineapple was put in the hot burger where it eliminate the real sense of the burgers. There was too much sauce placed in the burger. Hot burger small compared to other burger. The sauce used was still not able to satisfy customers's taste of the burger. Burger's packaging less attractive because of the using of polystyrene. They said that they will make the improvement for their product to make the customer more like to eat their product and they get more loyal customer.

Source: 

1. https://www.facebook.com/hotburgermalaysia