Since its inception in 1986,
Dewina Food Industries Sdn Bhd (54653-D), through its brand name Brahim's, has
been the leading authority of premium quality instant retort pouched foods in
Southeast Asia.
For many years, Brahim's has
the reputation of unsurpassed quality and innovation for convenience foods.
Among the achievements are the Industry Excellence Award for Product and Export
by the Malaysian Ministry of International Trade and Industry (MITI) in 1994,
Highly Commendable Product Malaysian Institute of Food Technology in 1997, Best
Product Awards by Malaysian Institute of Food Technology in 1994 and 2003, and
the Gold Excellence Award in 2004 in London.
Dewina Food Industries'
production plant was awarded the ISO 9001:2000 Quality Management System
Certification in 1994. In addition, all Brahim's products are certified halal
by the Jabatan Kemajuan Islam Malaysia (JAKIM), complete with the Veterinary
Health Mark from the Department of Veterinary Services, Ministry of Agriculture
Malaysia.
Brahim's products use only
carefully selected spices and fresh ingredients for use in hygienically
packaged retort pouches, resulting in high-quality, deliciously fresh tasting
meals. The packaging materials used and unique retort sterilization process protects
the products from harmful UV rays and light oxidation, allowing the storage of
products for 24 months at room tempreture without the use of preservatives.
Brahim's gradually gained
steady commercial market presence and strong brand awareness within Malaysian
and regional markets. Production capacity was increased to meet growing
demands.
Awards
and Recognition
Brahim's production plant was
the first in South-East Asia to adopt the retort pouch sterilisation and
packaging technique. The first batch of retort pouch products were officially
rolled out and launched in July 1988 as the first product of its kind of both
Malaysia and the regional market.
Brahim's has long been known
for excellent quality and tastes of the Asian region. This fact has not gone
unnoticed by our colleagues in the Food Industry as well as Governmental
departments. Over the past 25 years, we have received numerous awards and
accolades in recognition of our products and abilities.
There are Certified MS ISO 9001,
ISO 22000 ,MS 1480(HACCP), and BRC Global Standard. In addition, all Brahim's
products are certified halal by the Jabatan Kemajuan Islam Malaysia (JAKIM),
complete with the Veterinary Health Mark from the Department of Veterinary
Services, Ministry of Agriculture Malaysia.
The awards was :
The awards was :
- VII Europe Award 1993
- Best Product Award 1994, MIFT (Brahim’s-Kuah Sambal Tumis)
- Industry Excellence Award (Product) 1994, MITI
- Industry Excellence Award (Export) 1994,MITI
- The Quality Certificate Scheme Complying to MS ISO 1994.
- Highly Commendable Product 1997, MIFT (Brahim’s- Vindaloo Curry)
- Quality System - Model For Quality Assurance in Design, Development, Production, Installation and Servicing for year 1998.
- Best Product – 8th ASEAN Food Conference 2003
- Best Product Award 2003 – (Brahim’s – Rendang) MIFT
- Superbrands 2004
- Gold Excellence Award 2004 (London)
- Award Excellence 2010 American Master of Taste
- Industry Excellence Award (Product) 2010 – MITI
- National Mark of Malaysian Brand -2011
- Product Innovation(Gold) Award 2011 – MIFT
- High Performance Bumiputra SME’s(Teras) by Teraju Unit.
The Founder
Datuk Ibrahim Hj Ahmad is the
founder and now the Executive Chairman of Dewina Holdings Sdn Bhd (550913-P).
He holds a Masters degree in Food Technology (1974) and a Diploma in
Agriculture (1969).
A former lecturer and a
founding member of the Faculty of Food Science and Biotechnology, University
Putra Malaysia and subsequently the Head of Corporate R & D at a public
company, Datuk Ibrahim has wide experience in food and agro-based industries
and had been involved in various professional organizations.
He held posts such as
National Representative to the UNESCO Regional Network for Basic Sciences
(1978-1980), Secretary-General of Asean Federation of Food Processing
Industries (1983-1984), Member, International Standards Committee SIRIM
(1983-1985), Council Member of Malaysian Microbiological Society (1978-1980)
and Malaysian Institute of Food Technology (1980-1983), besides sitting on
various state and federal advisory bodies.
Datuk Ibrahim founded Dewina
Food Industries in 1986 and has since been honoured with the 'Anugerah
Usahawan' (Entrepreneurship Award) in 1993 and with a Datukship in October
2002.
Challenges
Brahim’s likely to face
short-term challenges. There are some sources stated that Brahim's Holding Bhd (Brahim's) faced challenges during running up the business.
Posted on July 19, 2014,
Saturday
KUCHING: Brahim’s Holdings
Bhd (Brahim’s) is likely to face short-term challenges as market sentiments
could weaken from the recent MH17 incident, analysts say.
Hong Leong Investment Bank
Bhd’s research arm (HLIB Research) highlighted that the company could
potentially see negative impact from the incident due to the uncertainty in
passenger numbers.
This, the research firm
opined: “May result in a slowdown in total in-flight meals produced given the
catastrophe is more widespread as compared to MH370.”
It outlined, Brahim’s had
weathered well through the MH370 incident and the negative impact has been
insignificant.
“Total numbers of meals
produced by Brahim’s post-MH370 have proven to be resilient at an average of
circa one million meals per month,” it said.
HLIB Research pointed out;
given two back-to-back air travel incidents, it expects a knee-jerk effect on
sentiments.
“Despite the short-term
headwinds, we remain confident on Brahim’s long-term fundamentals and believe
the group’s ability to meet our forecasts.
“However, we are turning
cautious on investor’s perceptions towards Brahim’s over the near-to-medium
term,” it added.
Given the expected weakening
in market sentiment going forward, HLIB Research cut its target price on
Brahim’s to RM2.29 per share (from RM2.97 per share) based on FY15’s 13.5-folds
price earnings and seven-folds enterprise value per earnings before interest,
tax, depreciation, and amortisation. It retained its ‘buy’ call on the stock.
Sources :
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