LEGOLAND® Malaysia located at Johor opened its gates on 15 September 2012 to thousands of excited children and their families. The first international theme park in Malaysia has more than 40 rides, shows and attractions spread over 76 acres. Legoland is a chain of Lego-themed theme parks. They are not fully owned by Lego Group itself; rather they are owned and operated bu the British theme park company Merlin Entertainments.Eager guests enjoyed a special performance by a marching brass band, flown in from the home of the original LEGOLAND Park in Denmark. Greeted by confetti and costume characters, guests entered the turnstiles for the first time.
LEGOLAND® Malaysia, the sixth LEGOLAND Park in the world, is an interactive and educational experience created for families with children between the ages of 2 and 12. For the LEGO® fan, the Park will be the ultimate LEGO “clubhouse.” Future plans are already in place for LEGOLAND Malaysia to be the largest family destination resort in Southeast Asia. A Water Park and Hotel are already under construction for opening in 2013 and 2014.
Strategically located at the heart of the rapidly developing Iskandar region, the Park is accessible to both local and international visitors. The excellent transportation network enables visitors from Singapore to arrive within 10 minutes from the Tuas Second Link by road and 45 minutes from Changi Airport. Similarly, the North-South Expressway provides easy access for local travellers.
John Jakobsen, Managing Director of LEGOLAND® Parks for Merlin Entertainments, said: “After several years of planning, nothing could be more gratifying than the smiles of thousands of children - and their parents - enjoying LEGOLAND Malaysia together for the first time. LEGOLAND Parks are all about giving our guests something different - a full day of fun, where everything is hands-on and the families create their own adventures.”
General
Manager of LEGOLAND® Malaysia, Siegfried Boerst, also got into the LEGOLAND
spirit of adventure. He greeted the first guests from a LEGO® fire engine as
dancers and mascots entertained the crowd.
Mr
Boerst said: “It is a great day for children, parents and everyone who has ever
enjoyed playing with LEGO®. From the youngest child to those - like me - who
are still young at heart. LEGOLAND® Malaysia is the first in Asia. Today’s
opening brings our unique, family focused experience within reach of millions
across the continent. We look forward to welcoming everyone to the ultimate
LEGO experience.”
The rides and attractions at LEGOLAND® Malaysia range from roller coasters to water rides with a LEGO® theme throughout. The Park offers a unique and hands-on experience where children can take control. The Driving School, for example, offers children the chance to drive a car and earn their very own LEGOLAND driver’s licence. In Miniland, children become giants among Asia’s best known cities, countries and landmarks, entirely made out of LEGO bricks on a scale of 1:20. At the same time, LEGO fans of all ages can find out if their creations could really work at the Build and Test Centre. At LEGO Studios, a 4D movie adventure uses wind, smoke and water to take 3D into the next dimension.
LEGOLAND®
Malaysia family theme park is owned by Themed Attractions and Resorts Sdn. Bhd.
(TAR), Iskandar Investment Berhad (IIB) and Merlin Entertainments Group and is
operated by Merlin Entertainments.
The attraction of the parks are marketed to families with younger children (11 and under), and although they have a number of roller coasters, they are not as numerous or as extreme as those in other parks, and there is a greater emphasis on rides suitable for younger children. The parks are split into various areas, which are common between the parks. For example, all six of the parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world made from millions of genuine Lego bricks.
Educational elements of the Legoland include the hydarulapohone, an underwater pipe organ that teaches states-of-matter as that liqiud can be used as a musical element, and other flow-related concepts. The hydraulophone is the centerpiece of a series of interactive exhibits on either side of it that teach other elements of flows, such as water tables, and small laboratory-like spaces where participants can explore hydrauphonic-lije action where blocking water jets to create head pressure and also construct dams from Lego blocks.
An important aspect of Legoland is education, epistemology, and learning.
Examples include:
We appealed to you one of the consumer's experience during the vacation to the Legoland Malaysia. Legoland Malaysia provides hospitality services which creates the moment of truth toward the consumers.
The attraction of the parks are marketed to families with younger children (11 and under), and although they have a number of roller coasters, they are not as numerous or as extreme as those in other parks, and there is a greater emphasis on rides suitable for younger children. The parks are split into various areas, which are common between the parks. For example, all six of the parks include a Lego miniland, a model village which includes models of landmarks and scenes from around the world made from millions of genuine Lego bricks.
Educational elements of the Legoland include the hydarulapohone, an underwater pipe organ that teaches states-of-matter as that liqiud can be used as a musical element, and other flow-related concepts. The hydraulophone is the centerpiece of a series of interactive exhibits on either side of it that teach other elements of flows, such as water tables, and small laboratory-like spaces where participants can explore hydrauphonic-lije action where blocking water jets to create head pressure and also construct dams from Lego blocks.
An important aspect of Legoland is education, epistemology, and learning.
Examples include:
- water flow channels in which participants can construct dams from Lego blocks to understand laminar and turbulent fluid flows;
- interactive musical instruments, such as musical fountains, and the Aquatune hydrolophone which is an underwater pipe organ in the shape of a giant lego block;
- a Lego Mindstorm centre (fun-based learning);
- Duplo Gardens (for smaller children), Driving area (including attractions such as Driving school, Boating school, Ballooning school, Flying school, and Fire Academy), My Town, Wild Woods, and Knight's Kingdom.
We appealed to you one of the consumer's experience during the vacation to the Legoland Malaysia. Legoland Malaysia provides hospitality services which creates the moment of truth toward the consumers.
